University students > Test takers, biochemistry students, graduate students.Remote working professionals > Digital nomads, home office workers, freelancers.Gaming > Nintendo Switch, Super Smash Bros., PC builds.Cooking > Air fryer owners, vegans, bakers.Having trouble? Write down general interests, lifestyles, skills, hobbies, or identities you connect with and then see how you can go a level more specific: Keep in mind that the audience you choose will have some bearing on how easily you can monetize your YouTube channel, but there are enough options for making money on YouTube that it shouldn’t be the sole factor in your decision. You can still grow a sizeable following through a more specific niche audience and have an easier time promoting your content and carving out a unique identity.ĭon’t believe me? There are YouTube channels with tens of thousands of subscribers based specifically around the sandbox survival game Minecraft. Resist the urge to go broad simply to have a bigger audience. Choose a specific audience you want to serve, one that you not only feel a connection to but feel confident you can create great content for. Who is your audience?Īs they say: If you’re for everyone, then you’re for no one. You can come up with a clearly defined goal by breaking it down into three considerations.
If you’re putting out a new video at least weekly to keep your subscribers engaged, as many YouTube creators do, you’ll need your goals to align out the gate or you might run out of steam.
Define your goal-for you and your audienceĪccording to self-reported estimates in the r/YouTubers subreddit, YouTubers can spend anywhere from a single afternoon to over 20 hours per week on their YouTube channel, especially when you consider everything involved, from scripting to recording to editing to designing thumbnails, and more.
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